MEDIA OPTIMIZATION CASE STUDY

In 2017, Medium Buying worked with Deep Root Analytics on Greg Gianforte’s special election win for Montana’s at-large congressional seat.

Using Deep Root’s custom target ratings, Medium Buying placed more than $2.7 million in TV advertising across Montana’s broadcast markets and cable zones. Deep Root provided a 36% media optimization lift, giving Gianforte’s campaign $1 million in efficiency savings.